Which of the following is NOT one of the four audience member types?

• A. Primary receiver
• B. Tertiary Receiver
• C. Gatekeepers
• D. Secondary receiver

Answer: (B)

In this framework, messages are planned around who actually receives and who influences them. The main audience you’re aiming to influence is the primary receiver. The secondary receiver covers people who are affected by the message or who influence the primary audience. Gatekeepers are the individuals who control access to that audience or filter the information before it reaches them. Tertiary receiver isn’t part of this four-element model, so it isn’t recognized as one of the audience types in this context. That’s why tertiary receiver is the correct choice for NOT belonging. The other terms—primary receiver, secondary receiver, and gatekeepers—fit the established categories.